Client

British Red Cross

Project

Road Safety Campaign

Date

April 2005

This month The Design Conspiracy have been all over Europe.

The third European Red Cross Road Safety campaign builds on the activities of the two previous campaigns.

We were asked to create a campaign identity using ‘One Life’ as the primary message extended by additional messages relevant to each of the three target audiences.

This was applied to A4 posters, A5 leaflets, pledge cards, membership cards, badges, stickers, comic book and t-shirts across 26 European countries.

Yes, 26 European countries.