Client

Adidas

Project

Press Packs

Date

August 2006

This month The Design Conspiracy have been blue.

Working with the PR giant Hill & Knowlton we produced this launch pack for the new adidas Chelsea kit.

Chelsea FC teaming up with adidas is the coming together of two great highly successful brands, so this press pack focused on premium performance.

Packaged inside an inflatable bag, we designed a highly finished book with french folds that are bound together by two metal screws allowing for other pages to be added later.

The book features exclusive photos of the players in the new kit along with all the technical info about the shirt, specially commissioned illustrations of all the main players by Henry Obasi and player profiles.