Client

Fashion Retail Academy

Project

Prospectus

Date

January 2009

This month The Design Conspiracy have been, once again, dedicated followers of Fashion.

The Fashion Retail Academy (FRA) is a 'Skills Academy' set up by the Government and business to train the next generation of retailing superstars. It's backed by a host of big-name retailers including the Arcadia Group (Topshop, Miss Selfridge, Dorothy Perkins etc), Marks and Spencer, Next, Tesco and The Home Retail Group.

For the 2009/10 academic year (yes, it's not as far off as you'd think), we've designed a new prospectus for the FRA, adopting a hessian-based cover inspired by organic recyclable shopping bags. Fitting snugly into its Hessian envelope, the prospectus comes with a detachable bookmark that doubles as a business card and handy location map.